Overview

Bird’s Eye View Accounting & Performance Management LLC. is a small boutique accounting firm, specializing in providing bookkeeping, financial performance reporting, CFO and tax services to small and medium-sized businesses in the professional services, trade services, manufacturing and retail industries.

The company was founded in 2017 by Joan Samuels, a Certified Professional Accountant with over 25 years of experience within the industry. The company was founded in order to provide small and medium size businesses with a more affordable option to that of having full-time staff on board.

As the role of an accountant is specialized in nature and have such an enormous impact on a business’ prospects, this vital function needs to be closely monitored to ensure accuracy, which many small business owners are unable to ensure without hiring a complete team of individuals, hence driving down business profits at the same time. Therefore outsourcing this function to us creates more cost efficiency for businesses as we are able to charge considerably less than what you would pay for a full-time accounting professional or accounting team.

Our core values are honestly, trust, accuracy and efficiency and these are at the heart of how we do business, as our core believe is that honesty & trust are what builds  relationships while accuracy & efficiency are what sustains them.

Vision 

To become the ‘Go to’ resource for small and medium sized businesses in the DMV area which need their books cleaned up, their internal controls procedures streamlined, their financial performance analysis giving real-time useful information and their taxes filed accurately and on time.

Mission

To build close relationships with all our clients where we are able to understand and appreciate the business specific challenges they face, to create solid accounting solutions to help them address such challenges effectively and timely, allowing them to feel comfortable calling on us as and when the need arise.